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Observe the trends from the exhibition, envision the future from Dirolep.
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Observe the trends from the exhibition, envision the future from Dirolep.

2026-05-12

From May 10th to 12th, the 23rd Hongwei World Cultural Tourism Industry Expo 2026 was held at the China Import and Export Commodities Fair Exhibition Hall in Guangzhou. This event, hailed as a benchmark in the industry, focused on the themes of "cultural tourism integration, digital innovation, global connectivity, and IP empowerment",and welcomed 4,000+ exhibitors with a spectacular scale of 300,000 square meters. In Area A of the Asian Amusement Parks and Attractions Expo, Indoor Play areas, playhouses, VR/AR digital products, and park intelligent management systems were the dominant features. 

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Through the colorful and splendid flowers of this exposition, we clearly discerned the three definite trends of the amusement park industry in 2026. Firstly, the industry is accelerating its transition from "blind expansion" to refined operation, with experience details and parent-child stickiness becoming new competition points. Secondly, the wave of AI digitization and immersive technology is surging, and traditional equipment is facing the inevitable juncture of being completely revolutionized by technological audio-visual displays. Finally, the integration of "culture and tourism +" is unfathomably profound. The playhouse is no longer a simple play space but is evolving into a comprehensive family consumption destination that integrates intelligence, education, and social interaction.

Beyond the dazzling and noisy scene of this exhibition, being deeply trapped in the industry's impatience requires a calm approach to break through. Dirolep Park has always focused on the long-term value of its customers and this year has persisted in returning to the brand's roots to engage in a thorough self-reform. There is no need to follow the assembly-line-style concept marketing of the exhibition. Dileoni's self-reform answer is - to elevate the playhouse from the traditional single "play" dimension to "immersive theme implantation + full-age business integration". Combined with the highly concerned immersive cultural tourism scenarios and digital technology paradigm at this exhibition, Dileoni boldly promotes the gameization scene revolution of the playhouse construction map, adding local high-definition interactive projection climbing and digital audio-visual equipment to the existing facilities such as large slides, climbing, and ball pools, so that the small playhouse area can simultaneously bear two functions: immersive exploration and low-age sensory integration reinforcement, making the amusement park no longer a pile-up of homogeneous climbing cages, but a children's micro exploration field with educational attributes and theme story sense.

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The second thorough self-reform lies in modular quick-install customization and flexible business expansion. Dirolep's core design team dedicatedly developed a set of modular soft packaging customization system, tailored to different mall forms, site shapes, and investment budgets, embedding "playhouse + electronic entertainment + parent-child DIY + VR interactive hall" high-frequency scene ecosystems. On the one hand, it maximizes the site utilization rate, achieving variable space and functional zoning; on the other hand, it lowers the investment threshold and enables franchisees to achieve higher-frequency project iterations, minimizing the depreciation pressure of the equipment and ensuring continuous operational blood replenishment capacity. 

4.jpgThe third measure closely aligns with the "child-friendly" and "educational entertainment" dual global tracks. Dirolep Park integrates the unique early childhood education concept in an immersive way into the play areas and park scenes, and expands the high-quality business model of magnetic family consumption for all ages. In the new store, Dileoni is equipped with theme experience learning and standard family social areas. From the planning of the flow of people within 3 meters to the overall enrollment system, commercial flow guidance strategies, and the implementation of the profit cycle rhythm, it truly enables the amusement park owners to break free from blind following and confusion, and step out of the replicable and growth-limiting black hole.

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The Guangzhou exhibition is rich and splendid. Instead of merely skimming through and copying the homogenized exhibits in a hasty manner, it is better to reach Dirolep's Foshan OEM intelligent exhibition hall for in-depth investigation. Dirolep is a national high-tech enterprise, a renowned international company in the children's industry integrating R&D, overall planning, design, manufacturing, sales, and operation. With over 20 years of industry focus, accumulation, and development, the Dirolep Group enjoys a high reputation in numerous fields including children's theme parks, children's education, children's themed catering, children's animation culture, and children's products and toys. It has over 2,000 Dirolep service operators worldwide, serving over 300 million people cumulatively.We are always ready to create an unparalleled change in the amusement scene for you!

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